by Brian Heater 
LAS VEGAS—The E-Filliate USB cable was one of the surprise hits at this week’s CES Unveiled event at the Sands Expo. Conceptually, E-Filliate’s Flexicord Cables are pretty basic. Still, it’s easy to imagine more than a few instances in which they could come in handy.

The cords can be flexed into various configurations and will hold their shape—sort of the cable equivalent of a pipe cleaner. E-Filliate calls them “always the right length,” because they can be straightened to 10 feet or wrapped around themselves to measure a far shorter lengths than that.

The Flexicord Cables are available in USB, phono jack, S-Video, and HDMI versions.

Speaking of basic, the cords ship with a “coiling tube,” a transparent plastic tube that “allows the consumer to return the cable to its original coiled shape.